Abstract

Big data analysis has a significant and pervasive influence on how international commerce is carried out concerning sustainable development. Companies can acquire priceless knowledge about consumer behaviour, market trends, and operational efficiency by utilising extensive and varied data sets. This enables them to base their judgements on information that will increase company earnings and support their long-term sustainability objectives. Big data analytics allows Businesses to manage resources more efficiently, cut waste, and develop creative answers to difficult environmental and social problems.

Furthermore, it enables proactive strategies that promote economic expansion while reducing adverse effects on the environment and society, creating a more accountable and sustainable business ecosystem. This aids in the detection of both threats and possible opportunities in a constantly changing global context.

References

1. Bernard Marr John Wiley & Sons, (2015), Big Data: Using SMART big data, analytics and metrics to make better decisions and improve performance.
2. Gandomi, A., & Haider, M. (2015), Beyond the hype: Big data concepts, methods, and analytics. International Journal of Information Management, 35(2), 137-144.
3. Jiali Tang, Khondkar E Karim, (2019), Financial fraud detection and big data analytics–implications on auditors’ use of fraud brainstorming session Managerial Auditing Journal 34 (3), 324-337
4. K. Maran, C. R. Senthilnathan, S. Usha and P. Venkatesh, (2022),'Business Analytics Contribution in the Growth of Indian Digital Business,' 1st International Conference on Computational Science and Technology (ICCST), CHENNAI, India, 2022, pp. 497-500, doi: 10.1109/ICCST55948.2022.10040343.
5. K. Maran, P. Priyadarshini, L. Jenifa, C. R. Senthilnathan and P. Venkatesh,(2021) 'Data Analysis on Mobile Payment Technology with Reference to Users’ Behaviour of Retail Goods in India,' 2021 4th International Conference on Computing and Communications Technologies (ICCCT), Chennai, India, pp. 267- 272, doi: 10.1109/ICCCT53315.2021.9711823.
6. M. K, S. C.R., U. S and V. P,(2022), 'Impact of Solar Energy on Mitigating Climate changes for a Sustainable Development in India,' 2022 International Conference on Power, Energy, Control and Transmission Systems (ICPECTS), Chennai, India, pp. 1-5, doi: 10.1109/ICPECTS56089.2022.10046744.
7. Maran, K., Prabaharan, T., Priyadarshini, P., & Venkatesh, P. (2022), impact of enumeration factors on effective self help group (shg) functioning. International Journal of Early Childhood Special Education, 14(3).
8. Milos Ulman, Martina Musteen, Eva Kanska, (2021), Big data and decision‐making in international business, Thunderbird International Business Review 63 (5), 597- 606.
9. Reihaneh H Hariri, Erik M Fredericks, Kate M Bowers, (2019) Uncertainty in big data analytics: survey, opportunities, and challenges, Journal of Big Data 6 (1), 1- 16.
10. Rob Kitchin, (2014), The data revolution: Big data, open data, data infrastructures and their consequences, The Data Revolution, 1-240.
11. Schroeck, M., Shockley, R., Smart, J., Romero-Morales, D., & Tufano, P. (2012). Analytics: The real-world use of big data. IBM Global Business Services, Institute for Business Value.
12. Victor Chang, (2021), An ethical framework for big data and smart cities, Technological Forecasting and Social Change 165, 120559.

Download PDF
Back